Packaging Design
Each packaging piece in my portfolio is thoughtfully designed to reflect brand identity, connect with its target audience, and stand out in competitive retail environments. Whether it’s creating a bold, kid-friendly lid that pops off the shelf or developing a full packaging suite that balances elegance, sustainability, and production constraints, my work is rooted in clarity, intention, and versatility.
These featured projects highlight my approach to packaging design as both a creative and problem-solving discipline. Stay tuned as I continue to expand this collection. Interested in seeing more of my print design portfolio or looking to discuss a project? Feel free to message me.
SINGLE-SERVING BEAN DIP PACKAGING | This project involved designing a vibrant, eye-catching lid for a single-serving bean dip product aimed at school-aged children. The goal was to create a fun, engaging visual identity that would capture attention on crowded shelves and appeal directly to younger audiences. To achieve this, the design uses bold, saturated colors, dynamic shapes, and playful typography. The graphics were carefully chosen to evoke a sense of energy and excitement, while still clearly communicating the product's flavor and snackability. The final lid design is not only visually impactful but also practical, optimized for small hands and snack-time convenience.
ifiGOURMET PROVISIONS RETAIL PACKAGING SUITE | This project involved developing the full packaging suite for ifiGOURMET Provisions, a D2C extension of ifiGOURMET’s B2B brand. Designed for home chefs, food enthusiasts, and small culinary businesses, the packaging needed to reflect a sense of approachable sophistication while staying true to the brand’s professional-grade quality. One of the core challenges of this project was working within tight production constraints. Packaging had to utilize recyclable, minimal substrates and rely on in-house printed labels, as products were repacked from bulk rather than received in retail-ready sizes. This constraint became a key design opportunity—allowing the label system to emphasize clean design, clarity, and flexibility, while supporting rapid scaling and SKU expansion. The final label design embodies a simple, elegant minimalism that echoes the premium yet unpretentious tone of the Provisions line. A restrained color palette, thoughtful typography, and subtle branding cues ensure shelf appeal while maintaining on-brand consistency and strong readability across product types. This packaging system balances functionality, sustainability, and design sophistication, proving that even small-batch, in-house retail packaging can feel curated, refined, and consumer-ready.